Three weeks later, you are still using our designs in what you call an A/B test. This means that it wasn’t some aberrant product manager or designer who snuck in a copy of our interface.
This tells us that DocuSign endorses copying as a legitimate business practice. By not changing your interface, DocuSign has demonstrated that this is willful and deliberate.
While you were spending time copying our interface, you were also busy suing SkySlope for allegedly imitating a single icon of yours. How do you reconcile this?
We could approach this like you are with SkySlope, but we’d rather make it a conversation and explain why you should stop:
Copying hurts innovation and the tech world as a whole.
UI copying is becoming a dangerous trend and one that inhibits doing anything bold. By copying we risk premature consensus – in a space that’s not fully developed, there’s still plenty of room for new ideas. Yet, instead of innovation being driven by a company that raised $230 million dollars, it’s being driven by us, a company a fraction of your size, with a fraction of your funding.
Copying is bad for customers.
Instead of having product diversity, there’s homogeny. As honored as we are that it’s homogenizing around our lead, the customers are missing out on the benefits of differentiation. This may appear to be a step forward for the DocuSign UI, but it’s a lateral move for the eSignature industry.
Copying is unethical.
This is unethical and plain wrong. You feel so yourself. Why else would you take legal action against SkySlope?
In the event that innovation is important to you, we thought it was worth starting a conversation. Mr. Krach, I’d love to hear your thoughts.
In the meantime, stop copying HelloSign. You have an empire of qualified designers, your own user experience lab and a couple hundred million dollars at your disposal – use these assets to innovate instead of copying us.
Joseph Walla, CEO HelloSign
Stand up for innovation by joining the conversation on Twitter.
DocuSign just launched “The New Experience” and it copies the HelloSign user experience.
We (HelloSign) implemented the page above (left) on April 14, 2013. DocuSign implemented the above page (right) in November, 2014 (over 1 year later).
When we started years ago, we invested in creating the absolute best user experience. DocuSign has 1,000 employees, $230 million in funding to date and a $1.6 billion valuation. That means that a company with 30x our team size and 65x our funding chose to imitate our interface instead of creating their own.
Starting a business isn’t easy. You have to be scrappy and determined, yet visionary at the same time. Not to mention your time is finite. And your budget? Limited. But that doesn’t mean your resources have to be. Whether your small business is brand new, growing, or established, Chrome for Business is an excellent resource for apps that streamline your work flow, and maximize efficiency.
We’re excited to be named as a Chrome app that helps small businesses create content, along side fantastic tools like Evernote, Google Drive, Lucidchart, and Weebly. We built HelloSign as a tool to help every business, so we’re pumped to be highlighted in the Chrome App Store for National Small Business Week, helping Chrome help entrepreneurs like you.
With Unified Teams, we’re now the only company to create plans that enable free and premium users to collaborate as a team. Instead of introducing eSignatures to just part of your organization, you can introduce them to everyone and only pay for power users.