What We Learned After Launching Our New Signer Experience


Hint: user feedback shapes a great product.

Just last November, we launched a brand new signer experience at HelloSign. Our goal with the new version was to make signing simple and delightful across all devices.

Since the release, hundreds of thousands of signers have completed their documents using the updated version and it’s time we share some of our findings. After all, we made these changes for you!


Stop Copying HelloSign: An Open Letter to DocuSign CEO, Keith Krach

DocuSign Copies HelloSign User Interface

Dear Mr. Krach,

On November 20th, I saw that DocuSign blatantly copied HelloSign’s interface.

We published a blog post about it and Fast Company called you out as well in an article titled, “$230 Million Still Can’t Buy A Startup Original Design?

Three weeks later, you are still using our designs in what you call an A/B test. This means that it wasn’t some aberrant product manager or designer who snuck in a copy of our interface.

This tells us that DocuSign endorses copying as a legitimate business practice. By not changing your interface, DocuSign has demonstrated that this is willful and deliberate.

While you were spending time copying our interface, you were also busy suing SkySlope for allegedly imitating a single icon of yours. How do you reconcile this?

We could approach this like you are with SkySlope, but we’d rather make it a conversation and explain why you should stop:

  1. Copying hurts innovation and the tech world as a whole.
    UI copying is becoming a dangerous trend and one that inhibits doing anything bold. By copying we risk premature consensus – in a space that’s not fully developed, there’s still plenty of room for new ideas. Yet, instead of innovation being driven by a company that raised $230 million dollars, it’s being driven by us, a company a fraction of your size, with a fraction of your funding.
  2. Copying is bad for customers.
    Instead of having product diversity, there’s homogeny. As honored as we are that it’s homogenizing around our lead, the customers are missing out on the benefits of differentiation. This may appear to be a step forward for the DocuSign UI, but it’s a lateral move for the eSignature industry.
  3. Copying is unethical.
    This is unethical and plain wrong. You feel so yourself. Why else would you take legal action against SkySlope?

In the event that innovation is important to you, we thought it was worth starting a conversation. Mr. Krach, I’d love to hear your thoughts.

In the meantime, stop copying HelloSign. You have an empire of qualified designers, your own user experience lab and a couple hundred million dollars at your disposal – use these assets to innovate instead of copying us.


Joseph Walla, CEO HelloSign




Stand up for innovation by joining the conversation on Twitter.

3 weeks later @DocuSign is still copying @HelloSign’s interface. An Open Letter to DocuSign CEO: http://bit.ly/1A5MY6m #ChooseInnovation


I also invite anyone interested in seeing the design of our product firsthand to set up a time to see the product in realtime. We’re excited to simplify the signing process with our end user product and to support signature integration and embedded signing with our HelloSign API.

DocuSign, with $230 million in funding, why are you copying us?


DocuSign just launched “The New Experience” and it copies the HelloSign user experience.DocuSign Copies HelloSign User Interface

We (HelloSign) implemented the page above (left) on April 14, 2013. DocuSign implemented the above page (right) in November, 2014 (over 1 year later).

When we started years ago, we invested in creating the absolute best user experience.  DocuSign has 1,000 employees, $230 million in funding to date and a $1.6 billion valuation. That means that a company with 30x our team size and 65x our funding chose to imitate our interface instead of creating their own.


HelloSign’s Chrome App For Small Business

Starting a business isn’t easy. You have to be scrappy and determined, yet visionary at the same time. Not to mention your time is finite. And your budget? Limited. But that doesn’t mean your resources have to be. Whether your small business is brand new, growing, or established, Chrome for Business is an excellent resource for apps that streamline your work flow, and maximize efficiency.

In honor of National Small Business Week, Google is featuring tools that entrepreneurs can use to run and grow their businesses. Chrome named seventeen “simple and useful apps for work” that help small businesses connect with people, create content, get things done, or manage finance.

We’re excited to be named as a Chrome app that helps small businesses create content, along side fantastic tools like Evernote, Google Drive, Lucidchart, and Weebly. We built HelloSign as a tool to help every business, so we’re pumped to be highlighted in the Chrome App Store for National Small Business Week, helping Chrome help entrepreneurs like you.

Find HelloSign in the Chrome Web Store here

HelloSign Chrome App

Introducing Business Plans and Unified Teams

Hi all,

Since launching HelloSign, we’ve been blown away by your feedback and support.

We talked to hundreds of people about what they wanted from a premium product and worked hard to incorporate their feedback into this release.

Today, we’re excited to announce the next stage of HelloSign’s product growth: Business plans and Unified Teams.

With Unified Teams, we’re now the only company to create plans that enable free and premium users to collaborate as a team. Instead of introducing eSignatures to just part of your organization, you can introduce them to everyone and only pay for power users.

We’re also announcing Business plans, which include branding, unlimited signature requests, unlimited templates, and advanced admin features. Learn more about Business Plans and Unified Teams.

Thanks for all the support over the years. The vision is still the same. We’re working on replacing paper in the office.

Feel free to write and keep sending your feature requests. We love hearing from you.