Even in this day and age, there are still major challenges with online document workflows.
Companies rely on PDFs that lock data away. The UX for filling out documents online is often incompatible with mobile. And there’s a never ending need for repetitive data entry, from both customers and companies.
Obstacles like these aren’t only frustrating, they have negative business impact. Low completion rates for important documents and high remediation costs for companies, for example.
Our latest solution, HelloWorks solves costly and inefficient workflows. It’s a mobile-friendly and intelligent solution for document workflows.
The best part is that HelloWorks can be used for any series of documents!
Let’s take a look at three different examples to show you the versatility of the solution.
HelloWorks is our answer to complicated workflows and inefficient data collection. HelloWorks takes any series of documents, stitches them together with code, and transforms everything into a single, intelligent flow.
Hundreds of document pages or PDFs can now be distilled into a short series of smart data fields:
Companies now have a better, faster, and smarter way to orchestrate complex workflows and gather data. And their customers enjoy a delightfully easy-to-navigate document workflow.
Three weeks later, you are still using our designs in what you call an A/B test. This means that it wasn’t some aberrant product manager or designer who snuck in a copy of our interface.
This tells us that DocuSign endorses copying as a legitimate business practice. By not changing your interface, DocuSign has demonstrated that this is willful and deliberate.
While you were spending time copying our interface, you were also busy suing SkySlope for allegedly imitating a single icon of yours. How do you reconcile this?
We could approach this like you are with SkySlope, but we’d rather make it a conversation and explain why you should stop:
Copying hurts innovation and the tech world as a whole.
UI copying is becoming a dangerous trend and one that inhibits doing anything bold. By copying we risk premature consensus – in a space that’s not fully developed, there’s still plenty of room for new ideas. Yet, instead of innovation being driven by a company that raised $230 million dollars, it’s being driven by us, a company a fraction of your size, with a fraction of your funding.
Copying is bad for customers.
Instead of having product diversity, there’s homogeny. As honored as we are that it’s homogenizing around our lead, the customers are missing out on the benefits of differentiation. This may appear to be a step forward for the DocuSign UI, but it’s a lateral move for the eSignature industry.
Copying is unethical.
This is unethical and plain wrong. You feel so yourself. Why else would you take legal action against SkySlope?
In the event that innovation is important to you, we thought it was worth starting a conversation. Mr. Krach, I’d love to hear your thoughts.
In the meantime, stop copying HelloSign. You have an empire of qualified designers, your own user experience lab and a couple hundred million dollars at your disposal – use these assets to innovate instead of copying us.
Joseph Walla, CEO HelloSign
Stand up for innovation by joining the conversation on Twitter.
DocuSign just launched “The New Experience” and it copies the HelloSign user experience.
We (HelloSign) implemented the page above (left) on April 14, 2013. DocuSign implemented the above page (right) in November, 2014 (over 1 year later).
When we started years ago, we invested in creating the absolute best user experience. DocuSign has 1,000 employees, $230 million in funding to date and a $1.6 billion valuation. That means that a company with 30x our team size and 65x our funding chose to imitate our interface instead of creating their own.