We Drank Our Own Champagne (and Raised 16M While We Were At It!)

It seems everyone involved in technology has heard the phrase “Eating your own dog food.” Yuck. I have a dog and we buy her top quality dog food, but I have no desire to share in her meals. That said, the concept of the phrase is very powerful: believe in your own products enough to use them yourselves. By doing that, you can test and improve your products before giving them to customers, and be your own example of how to use the product best.

Given my foodie tendencies, I long ago started using the phrase “drinking our own champagne” as a more palatable version of the same concept. It’s a phrase you’ll hear me use a lot inside HelloSign.

As a COO I sign more documents than you might think – vendor contracts, customer sales agreements, non-disclosure agreements, statements of work, Business Associate Agreements, building leases, and more. It’s a proud moment when I can use the product we sell to our customers every day… and it’s even better knowing those moments move our business forward.


5 Things You Need to Know When Moving to a CMS

Imagine finding an inaccurate phrase or incorrect link on your webpage and not being able to fix it right away. It’d drive you nuts, right? Visitors to your page might be exposed to the error which could negatively affect their experience, too. This was exactly the challenge we faced at HelloSign as recently as a few months ago.

Our marketing website was owned by product, so any marketing needs were tied to engineering and had to go through the formal request process. This meant that making even small edits was a slow process and frustrating for everyone involved. It was a challenge that needed solving. The first big step was choosing the CMS (content management system), and after some shopping around we chose Webflow as our provider.

Seeing as it was our very first time making the transition, we hit up Google search for some good advice.

Unfortunately, we didn’t find a lot of great information. That’s why – after successfully transitioning to a CMS – we wanted to share some of the most important things we learned. We’re a startup making big changes, and there are plenty others like us out there.

We hope you find it helpful!


How To Hire Your First Customer Success Manager


We love sharing insight about how we cultivate the HelloSign team. This latest HelloSign post is from our VP of Customer Operations, Maranda Dziekonski, sharing her strategy for growing a customer success dream team.

The post was originally published on the Get Amity Blog.

Take it away Maranda!


The Startup Circle of Life: Team, Customers, Revenue



The image above sums up how I think of everything at HelloSign. If you want a snapshot of what’s going on in my head, it’s an image of a circle with three different pieces: customers, revenue, and team. This is how we will build a significant company.

We rolled this idea out about a year ago. I realized as we grew from 10-20 and 20-30, not everyone was on the same page. I started getting questions like:

  • Are our customers still a priority?
  • Why are we talking about customers so much? We really should be driving revenue.
  • Are we just focused on revenue?

When I’d hear about revenue not being a priority, I’d talk about the importance of revenue at a weekly meeting or mention it more in meetings. When I’d hear about our customers not being a priority, I’d do a presentation on that. It was like communication whack a mole!

I finally realized what I was missing. I needed to tie these separate elements together into one message. I started calling it –

The Circle of Life!