We’re Leveling Up

As HelloSign continues to grow at a fast pace, we’re continuously looking for ways to improve the way users interact with our brand. Today, we’re announcing a complete redesign of our brand and website. We started discussing a redesign five months ago to see if there was a better way to tell our story. Here’s what we came up with:


A New Brand

When HelloSign’s co-founders Joseph Walla and Neal O’Mara first started working on HelloSign back in 2012, the only criterion was that the brand match the company’s friendly name. A rather broad direction for any brand to take. But now, two years later, things are a little different. The company has grown to twenty two employees and tens of thousands of customers. It was obvious that it was time to create a brand as sophisticated as the company had become. It was time for the brand to level up.

A Simple, Easy-To-Navigate Website

We completely reimagined 20+ pages of our website to meet a couple of very important goals:

  1. Ease of use: It should be super simple for users to get all the information that they’re looking for.
  2. Consistency: the new website should match the new brand in every aspect including messaging and visuals.

Mobile Friendly

Considering that 58% of American Adults are using a smartphone today, it was a no-brainer to make our website completely responsive. We came up with separate rules around what works and what doesn’t work once you start making the screen size smaller. After many iterations, we ended up with a website that looks just as polished on a smartphone as it does on a desktop.
We look forward to having you check out our newly redesigned brand and website.

Please let us know if you have any comments on the redesign.


SimplyInsured Uses eSignatures To Redefine An Industry


Online service integrates the HelloSign API to deliver on the promise of fast, easy and paperless small business health insurance.

Launched in 2012, SimplyInsured (SimplyInsured.com) offers a simple, no-hassle solution for small businesses to sign up for health insurance. Their streamlined health insurance manager is 100% online, explains the process in plain English, and saves companies an average of $500-$1000 per year, per employee. More

HelloSign Launches New and Improved eSignature API

HelloSign eSignature API

Today we’re launching the new and improved HelloSign API, the easiest way for developers to build secure, legally binding eSignatures into applications. Businesses want the obvious advantages of taking their processes entirely online. Yet, most documents are still signed on paper, breaking online workflows.

The HelloSign API is built to solve this problem. More

Instacart Fuels Growth Through Automation

HelloSign eSignature API and Instacart

Grocery delivery service implements the HelloSign eSignature API to ensure scalability and improve the onboarding experience.

Launched in mid-2012, rapidly-growing Instacart provides an expert shopping service that delivers groceries in the San Francisco Bay Area, New York City, Chicago, Boston, Washington D.C., Philadelphia and Los Angeles. The service offers 100,000 products on its site (www.instacart.com) and items include fresh produce curated by trained expert shoppers to life’s little necessities like laundry detergent. Items are delivered as soon as one hour after placing an order, depending on a customer’s urgency. Expert Personal Shoppers select your items from local stores including Whole Foods and Costco. More

eSign Using HelloSign for Google Docs

Our HelloSign for Google Docs add-on lets you do more where you’re already working. You can sign any document, or send it to someone else to sign, right while you have it open in Google Docs. We designed the HelloSign for Google Docs add-on in order to create a seamless e-signature experience by minimizing the need for uploads, downloads, sign-ins, and open tabs, so you can do more things in one place. More